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Wanderlust: Seven Steps to Make 2022 Your Breakout Year

Editor’s note: Triangle entrepreneur and thought leader Jes Averhart, CEO of Jes & Co and host of the “Reinvention Road Trip,” joins WRAL TechWire today as a regular contributor. She will be exploring a variety of topics with an emphasis on reinvention in these trying times of COVID. Her columns appear on Thursdays.


RESEARCH TRIANGLE PARK – “You’ll never influence the world by being just like it!” — (An Anonymous but Very Wise Person)

 Greetings from Boone, NC! For the last seven years, my family has made an annual pilgrimage over the holidays to Western North Carolina. We stake claim to a cabin, play cards, puzzle, and watch holiday movies in front of a fireplace. As my mom and son get older, it’s a tradition that has become sacred to me. I slow down. I’m present. 

 Inevitably, on the morning of the second day, coffee in hand, phone out of reach, and a cabin still asleep, my mind...

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New Column in TechWire!

Below you'll find my first article in my new weekly column in WRAL Techwire. Enjoy!

RESEARCH TRIANGLE PARK – Hello TechWire!! I’m thrilled to be on this platform with you. Six years ago, I was introduced to the Triangle Tech Community by way of the American Underground where I co-founded Black Wall Street Homecoming, a nonprofit created to address the funding gap for founders of color. Since then, I’ve watched the Triangle emerge as one of the fastest growing markets in the country for entrepreneurs and tech companies and am honored to join the many voices that speak to you each week.

As CEO of Jes & Co and creator of 28 Days of Reinvention, I hope this weekly column provides the insight about reinvention required to help you confidently determine your next right steps.

Why? Well, we’re in a bit of a crisis it seems. These days, it feels like we’re having trouble tapping into our mojo. We’ve replaced the...

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Wow… such an incredible response from last week’s post about burnout. I heard from several of you! So many good thoughts on how hard (and real!) burnout is, which sent me on a quest to one, deal with my own burnout, and two, seek answers to how to best handle it.  

I talked with a friend of mine who is a mental health counselor. She confirmed that yes indeed, burnout is both common and debilitating. Burnout feels spiral-ry… it feels like you are spinning out of control. You spiral repeatedly until you’re so exhausted that you want to crawl under your desk and sleep for the rest of the year.

The good news is you can prevent burnout! It all comes down to the commitment to daily mental health practices that recharge and relax you, which is probably no surprise in principle but can be super hard to actually do. After all, it takes self-discipline to choose your mental health practice over whatever demands are in your face screaming at you. 


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Personal Enemy #1 - Burnout

On Monday I was wrestling with the onset of burnout. The feelings of overwhelm almost took me out!  From calendar and volunteer commitments to client deadlines, unanswered text messages, and was a lot. I was losing my mojo. Burnout stirs thoughts that can either crush us forever or inspire us to make big changes. Thoughts like:
  • I’m soooooooooooo tired.
  • What if I can’t do this any longer? 
  • If I keep on like this, what will happen to me inside? Can I bear it?
Last week I sent invitations to beta test our new 28 Day Reinvention Road Trip cohort. Obviously, I read ALL the applications, and one woman specifically mentioned BURNOUT! Instantly, I said out loud, “I totally get this! I can’t wait to work with her!” I wanted to jump through my laptop and give her a big hug.


Because burnout is real, folks and it takes real courage to admit feeling burned out. It takes even more guts to look it in the eye and say, "Hell, no!...
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Uncategorized Sep 25, 2021

I’m pretty sure this drives my team crazy but I usually wait until Friday morning to write this. I have a hard time landing the plane on my thoughts until I absolutely have to. So Happy Friday, Friends! 

Here goes. Since COVID hit, I can unequivocally say that I’ve been chasing rest and not moving from the center of it.  

Earlier this week during an episode of the Just Podcast, my buddy Rob Shields and guest Terrance Ruth got on the topic of rest.  Rob is reading a book called the Ruthless Elimination of Hurry and the question he dropped, rocked me a little.

Are you leading and living from a place of rest or are you working all day to get the chance to rest?

For years I’ve called BS on chasing balance (that ain’t a real thing). Now I'm wondering if instead, we shouldn’t aim to love, play and work from a place of rest.

What would it look like to not be in a hurry - for just...

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FALL…it's got me thinking.

Uncategorized Sep 25, 2021

I don’t know about you but I live for the Fall. I always have. This season naturally perks me up with the promise of comfy sweaters, cozy cups of coffee on brisk days and a timeout on the humidity - my hair is grateful. Growing up in the Midwest, the Fall meant after-school cheerleading practice to get ready for Friday night football games and watching the Big Ten (when there were actually 10) with my grandpa on Saturday afternoons.  Go Buckeyes!

Whatever your relationship with Fall, I think it’s the best example of how to embrace change. These next few months are a gentle reminder that change is both beautiful and complex. Here are a few ideas to help you embrace it.

Nurture your social connections.

  • Call your people and organize a brunch or an outing
  • Join that book club you’ve been eyeing
  • Schedule a weekly walk routine with a friend

Check your stress.

  • Increase your sleep and/or take naps
  • Keep your screen time low
  • Get lost in your thoughts on...
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Tre heads back to FAU for Fall semester tomorrow. So yesterday when he wanted me to watch a YouTube video of bodybuilding legend and eight-time Mr. Olympia winner, Ronnie Coleman, I didn't ask questions.  While Tre was locked in on Coleman's freakish strength, I was locked in on something he kept repeating. 

Everybody wants to be a bodybuilder,

but nobody wants to lift no heavy-ass weights.”


When the video ended I said, “I could play this word game all day.”


“Everybody wants to be an entrepreneur but no one wants to take the risk.” 

“Everyone wants to be fit but no one wants to start moving.

“Everyone wants to be an author but nobody wants to write 75,000 words.” 

“Everybody wants to be in love but nobody wants to work on themselves.” 

Here's what's been on my mind in the last 24 hrs.  Breakthroughs happen everyday; but they don't happen by...

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Make Accountability Matter Again: Say:Do Ratio

Uncategorized Nov 22, 2020

Nell Derick Debevoise | Forbes Senior Contributor


Jes Averhart is a leadership expert and host of the Reinvention Road Trip Podcast and Virtual Summit. We talked about one of her foundational concepts for successful leadership in any role: the Say:Do ratio.

Nell Derick Debevoise: What is the Say:Do ratio?

Jes Averhart: It's simple. Do you do what you say you’re going to do? The Say:Do Ratio serves as a guide to an honest answer. We allude to it all the time in expressions like, “Talk is cheap,” “I'll believe it when I see it!” Or “All talk, no action.”

Trust of other people is at an all-time low in the US.


The minute someone says something and doesn't do it, it can set off a negative chain reaction among the people on the other side of the deal. The Say:Do ratio is a useful expression and North Star for accountability. Once you know the term, you’ll see how...

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Our Crucible Moment

Uncategorized Nov 03, 2020

Friends, we’re in the fire!  2020 is Hot. Pressurized. Dangerous.  I’ve been feeling it…you’ve been feeling it…the conditions have been met.  Will Krieger, VP Research America, Inc. defines a crucible moment as a transformative experience through which an individual comes to a new or an altered sense of identity.”  

Merriam-Webster defines a crucible as: cru·ci·ble \ \krü-sə-bəl\

  1. a vessel used for melting a substance that requires a high degree of heat
  2. a severe test
  3. a place or situation in which concentrated forces interact to cause or influence change or development.

Crucible moments force us to withstand an extreme test; where the beauty lies in the process and the  possibilities. The possibility of something new, precious and more valuable being created in the belly of the fire.  Today, we’re going to get a glimpse at the “New Thing” we’re becoming.

The power...

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Get Grounded and Go!

“I got POWER, POISON, PAIN and JOY inside my DNA”*

Early last week, I announced that I would officially introduce my new venture.  June 1st was supposed to be…the big reveal!  

Well, 8 minutes and 46 seconds changed all that.  

On Monday, my friends gathered six feet apart as planned, to raise a glass and asked, “Did we miss something? I didn’t see your announcement.”  My response was vague…littered with incomplete thoughts. 

Like most of the world, I had spent the last few days, internalizing the horrific footage of George Floyd’s murder and digesting the national headlines.  And, like most of Black America, I was also offering insights in response to my white friends’ questions and reflections.  Honestly, I barely realized that Monday had rolled around…the “launch” seemed inconsequential and tone deaf at best.  

Instead, June 1st looked like this.  In...

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